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Tips for Small Biz Success from Dan Moshe (Max 720p)

(DESCRIPTION)
Exterior of a brick building. Text, hashtag talk shop.

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DAN MOSHE: I'm Dan Moshe, and I'm the founder and CEO of Tech Guru.

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Photo of Dan Moshe in college, typing on a laptop.

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I started the company out of a dorm room. I really worked out of my car.

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Black S.U.V. with a decal saying Tech Guru Computer Consultant. Exterior of brick building.

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When I finally graduated, that was when a lot of the development and growth in the company happened. Tech Guru has always been IT generalists. We needed to find a better way to differentiate ourselves, so we hired some really smart people to help us find our niche.

(DESCRIPTION)
Dan Moshe talking. Close-up of rack-mounted servers with cables running in and out and L.E.D.'s flashing.

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They said dental or accounting, either one of them would be great. And dental practices, they can still drill and fill even if the computers are down for a couple of days.

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A group of people standing clustered together in Tech Guru's headquarters, holding print-outs and discussing them. Tech Guru Employees manipulating infographic charts on groups of large monitors.

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When we decided to focus on accounting, we wanted to create a brand that spoke specifically to that audience.

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An employee with glasses looks at a computer screen. An employee looks at a graph on paper.

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We only focus on their world. We understand their challenges. And we can help them improve their practice with technology.

[MUSIC PLAYING]

(DESCRIPTION)
Dan Moshe stands in front of a whiteboard. On the whiteboard is a flow-chart showing the design of an I.T. infrastructure project.

Text, hashtag talk shop. U.S. Bank. The Power of Possible. Equal Housing Lender. Member FDIC 

Achieve business growth via differentiation

The biggest growth opportunity for your small business might come from narrowing your focus and providing niche services to a specific industry. 

Tags: Best practices, Marketing
Published: October 30, 2019

Dan Moshe, founder and CEO of the IT consulting firm Tech Guru, discovered this in the early years of running his business. Tech Guru began as a generalist organization and prided itself on an ability to serve companies in any number of industries. 

But stacked up against other — and often better-established — consulting firms, Moshe knew that to truly succeed, his company needed to narrow its focus to a specific industry.

Tech Guru targeted accounting. Instead of being a small fish in a big pond, his company would become a big fish in a small pond.

 

Learn more about differentiating your business at usbank.com/small-business.