How to find the right business logo design

“The most successful logos don’t just show off your brand, they also reveal your purpose,” CEO Vladimir Gendelman says.

Tags: Best practices, Marketing
Published: October 30, 2019

 

An effective brand logo has many ingredients that interact with one another in an iconic and sophisticated way. A design for a business logo should stand out in a crowd, but it can’t be too busy. And, of course, it must appeal to the company’s audience.

In this logo infographic, Company Folders, Inc. founder and CEO Vladimir Gendelman serves up a recipe for making a successful logo. Key ingredients include a distinctive style, enduring aesthetic and an elegantly simple message.

 

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The Recipe For A Perfect Logo

 

Be Enticing

Your logo must appeal to your target audience.

Example Target Audience

Single man in his 20’s

• Working full-time

• High school educated

·•Loves sports

•Adventurous

✔ Masculine and powerful                            ✘ Fun and cute

 

Be Unique

Avoid obvious design choices and clichés.
A global brand’s logo should never be a globe.
An air travel company’s logo shouldn’t be an airplane.

Make your logo memorable.
Design your logo distinctively so that it catches prospects’ eyes, even in a sea of other logos.

 

Be Timeless

Make your logos eternally relevant.
Great logos are timeless and age like a fine wine.

Avoid trendy fonts and design elements.
Trends die out fast. Brush script fonts and 3D designs now look tired and outdated.

 

Be New

Strive for boldness with your design.
People should be transfixed by your logo’s uniqueness.

Don’t follow trends, create them.
It’s always better to be the trendsetter than to be the copycat. If you chase trends, you’ll always be a few steps behind.

 

Be Simple

Don’t be too busy.
Remember, less is more.

Say one thing. Have one message.
Focus on a single, clear concept; not multiple messages at once.

 

Be Consistent

Use Your Design to Reinforce Your Brand

Apple’s Symbol
Represents knowledge

Burger King’s Combination Mark
Resembles a hamburger

Have the Correct Balance of White Space

✔ Balanced          ✘ Unbalanced

Take Advantage of Shape Psychology

Circles
Community
Unity
Complete

Squares
Balance
Professionalism
Security

Triangles
Power
Masculinity
Stability

Use Fonts to Convey the Right Emotions

Disney’s brand is based on creating happiness through fun, magical experiences.

✔ Fun and creative font                   ✘ Elegant and dignified font

Leverage Your Negative Space

Implied “S” between “U” and “A”

Implied arrow between “E” and “X”

Use Color to Reinforce Your Message

Red
Warmth
Energy
Aggression

Green
Natural
Ethical
Affluence

Pink
Feminine
Tranquil
Loving

Blue
Integrity
Professionalism
Success

Yellow
Intellect
Optimism
Cheer

Orange
Communicative
Social
Adventurous

Purple
Intuitive
Creative
Imaginative

Black
Strong
Formal
Sophisticated

 

Be Adaptable

Does the logo look good whether it’s small or large?
It should have the same impact whether it’s on a small phone or giant computer screen.

Does it look good in black and white?
It should be clear, crisp, clean and easily identifiable when printed in black and white or in just one color.

 

Company Folders

We’re the ultimate folder boutique with the largest selection of products and options. We’re confident in our quality; if anything goes wrong, we’ll replace or refund your products under our 365-day quality guarantee.

Copyright 2015 Company Folders | company folders.com

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