View video transcript

City Press Juice & Bottle - The Recipe for Ethics (FINAL) MP4

(SPEECH)
[MUSIC PLAYING]

(DESCRIPTION)
U.S. Bank. The recipe for ethics. Leading by example in a growing retail business. Labels are placed on glass juice bottles. Juice is poured into the bottles. Angela and Anthony Maicki appear in the lobby of City Press Juice and Bottle.

(SPEECH)
We are the owners of City Press Juice and Bottle. We opened May 13 of 2014.

(DESCRIPTION)

Angela and Anthony stand at the front entrance of their business. Employees in white uniforms push a cart. Angela and Anthony are interacting with customers.

 

(SPEECH)

We currently have 31 employees. I think the hardest thing about being a small business owner is managing all of it as a small business. So we don't have HR departments and advertising departments and accounting departments. It's us.

Our core values, we follow an acronym, CHC. C stands for Customer service and knowledge, H, heart and quality, and C, cleanliness squared. We enforce our values by modeling them each and every day. We are owners, yes, but we are baristas, we're produce washers, we're interacting with our customers daily. And I think we try our best to set a very good example for our team.

 

(DESCRIPTION)

The letters CHC appear on the screen. The words core values are located on the top of the screen. As CHC is described, the acronyms are described in full length. Employees are shown washing produce, cutting fruit, and placing it in bins. Angela is seen pouring juice and interacting with a customer.

 

(SPEECH)

It's cool to see that too, because as we lead by example, then our team starts leading by example. So if somebody isn't pulling their weight, they hold each other accountable, which is really nice.

 

(DESCRIPTION)

Employees in white shirts run the machinery in the kitchen. The employees cut fruit, squeeze juice, and pour it into containers for bottling.

 

 

 

(SPEECH)

We market ourselves pretty organically. We like to be in the community. We like to share our story. When we interact with our customers, we like to tell them exactly what is in their juice, where it's being sourced from, what they're going to experience on their palette, what health benefits they may experience. And for us, that's been the best marketing, just being present in the community and developing so many different relationships with our customers.

 

(DESCRIPTION)

Angela flips the open sign to her restaurant. Angela and Anthony sit at the counter. Bottles of juice are shown in addition to the ingredients. Juice is stirred and poured into glass bottles.

 

(SPEECH)

I think we've created a safe place for employees, customers, vendors. And it is pretty rewarding.

 

(DESCRIPTION)

Employees stand together and drink juice.

 

U.S. Bank. Equal Housing Lender. Credit products offered by U.S. Bank National Association and subject to normal credit approval and program guidelines. 

Talking ethics: Lead by example in all aspects of business

The owners of a Chicago juice company find success by marketing and leading with integrity.

Angela and Anthony Maicki, the owners of a small juice company, take pride in leading by example and modeling their values every day in both operations and marketing.